About Us

We are a small, grit-fulled collective filled with subject matter expert solopreneurs that contract on a project basis. Blue Shoes Leadership is led by founder Ashley Adair, ACC, PHR, CCP, SHRM-CP.

With over ten years of experience in Human Resources and Consulting/Coaching, she is often described as a 'builder' and 'pioneer' by customers and clients. She firmly holds the belief that thriving humans lead to thriving business outcomes. Ashley is addicted to learning and has more letters after her name than in it. She continues this journey as an MBA candidate at the University of Washington (Class of 2021). She earned her Bachelor's from Cornish College of the Arts majoring in Theatre.

She lives in Seattle, WA with her husband and two cats.

The name "Blue Shoes" comes from an actual pair of cornflower blue matte leather, lace-up shoes I fell in love with in the 5th grade. My mother hated them but loved me and that’s how I ended up with my special shoes.


They were my power shoes and made me feel unstoppable! Those shoes led me to start my first business in the 5th grade – a fashion magazine called Fashion Fashion: For the finest ladies of the fifth grade


My blue shoes became a metaphor I’d call on when things got hard or I was scared to dive all in. From moments like leaving a small town for the big city to surviving and learning to thrive after a life-threatening accident – no matter the circumstance, my blue shoes were always there to guide me, motivate me, and push me to reach higher. I can’t wait to work with you and help you find your pair of Blue Shoes.

 - Ashley

Ready to work together?